Rodarte to do a line for Target

Kind of surreal. The infamously unwearable Rodarte is planning a 55 piece line to be sold at Target stores all for under $80. It seems kind of risky for Target, and for Rodarte. There's nothing in my eyes about the brand that screams everyday woman, I feel an Alexander Wang for Target line would have made a lot more sense, but we'll see what the pieces are like. If they manage to keep the feeling of the original line I can see myself picking a good portion of the 55 pieces up.